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About the project
CLIENT
eliseeva.pro
INDUSTRY
Beauty · Education for Hairdressers
GOAL
Separate the two target audiences and create a dedicated user journey for each.
eliseeva.pro
INDUSTRY
Beauty · Education for Hairdressers
GOAL
Separate the two target audiences and create a dedicated user journey for each.
ELISEEVA — An Expert Website with Two Distinct Areas
The project brings together two areas of my work: client services focused on hair care and educational products for hairdressers.
As the project developed, the website evolved from a single expert page into a system of individual products and landing pages tailored to different audiences.
For Clients
The project brings together two areas of my work: client services focused on hair care and educational products for hairdressers.
As the project developed, the website evolved from a single expert page into a system of individual products and landing pages tailored to different audiences.
For Clients
- Hair care and restoration
- At-home hair care products
- Education
- Mentoring
- Developing a private practice
01 / Two Areas — One System
The homepage serves as a clear starting point: visitors can immediately choose the area that interests them and continue to the relevant section of the website.
02 / Different Audiences — Different Pages
The homepage serves as a starting point where visitors can immediately choose the area they are interested in and navigate to the relevant section of the website.
FOR HAIRDRESSERS:
An expert page presenting the available formats for one-to-one work.
A dedicated sales page for an educational product.
FOR HAIR:
A central entry point for products and consultations.
A dedicated product landing page addressing a specific audience need.
03 / The Website Evolves Alongside the Products
The website was not designed as a static, one-off project.
As new products are introduced, its architecture makes it possible to create dedicated landing pages for each one while maintaining a consistent brand system and a clear separation between audiences.
Tilda · Desktop + Mobile · SEO · Forms · Online Payments
As new products are introduced, its architecture makes it possible to create dedicated landing pages for each one while maintaining a consistent brand system and a clear separation between audiences.
Tilda · Desktop + Mobile · SEO · Forms · Online Payments
Have a website that works, but could work better?
I’ll help you identify what is getting in the user’s way, where sales opportunities are being lost and which changes will make a real difference.
LET’S DISCUSS MY WEBSITE →
I’ll help you identify what is getting in the user’s way, where sales opportunities are being lost and which changes will make a real difference.
LET’S DISCUSS MY WEBSITE →
Julia Jelissejeva
UX/UI · Existing website improvement
